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Privacy Policy


This policy sets out how we process and protect personal data that we receive regarding potential customers, customers and others who contact us via our website or otherwise.

We take your privacy very seriously and we ask that you read this privacy policy carefully as it contains important information on the personal information we collect about you; what we do with your information and who your information might be shared with.

Our company details are as follows: Adapted Vehicle Hire Limited  (‘AVH’), our registered office is at Reading, Green Lane, Burghfield Bridge, Burghfield, Reading, RG30 3XN, United Kingdom. Our website is

AVH (‘we’ or ‘us’) are a ‘data processor’ for the purposes of the Data Protection Act 1998 and as of 25 May 2018, the General Data Protection Regulation (‘GDPR’) (as applicable the “Legislation”).  We will take all appropriate steps to ensure compliance with the Legislation and in particular will only process your personal data in accordance with any written agreement with you, our Compliance Statement and the terms of this Privacy Policy.

If you provide us with your personal data via our website you are agreeing to the terms of this Privacy Policy.

Personal information provided by you

We collect personal information about you such as your name, address, phone number, email address and IP address when you make an enquiry or contact us via email or use our website or order services from us.

Personal information provided by third parties

If you give us information on behalf of someone else, you confirm that either;

(1) the other person has a contractual relationship with you and knows that you will be transferring their personal data to us for specific purposes; and/or

(2) s/he has appointed you to act on his/her behalf and has agreed that you can:

  • give consent on his/her behalf to the processing of his/her personal data
  • receive on his/her behalf any data protection notices
  • give consent to the processing of his/her personal data

We will share your personal data for example with sub-contractors to supply services you have ordered from us.  We may also disclose your personal data to:

  • other companies within our group; and
  • our suppliers, agents and associates;
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity

How will we use the information about you?  We use your personal data so that we can:

  • supply you with the services you have requested
  • identify you and manage any accounts you hold with us;
  • let you know about other products or services that may be of interest to you (see ‘Marketing’ section below);
  • detect and prevent fraud;
  • customise our website and its content to your particular preferences (if any feedback is received);
  • notify you of any changes to our website or our rental management platform (IRIS) or to our services that may affect you;
  • notify you of any changes specific to your contract or any general updates regarding our business or changes in our processes or any legislation that may affect our services; and
  • improve our services.

We will only send personal data outside the EEA where this is required as part of the services and we have entered into a legal agreement with such supplier (who is outside the EEA) and safeguard the rights of data subjects in accordance with the Legislation.

Marketing & Communications

We may send you information regarding updates that are specific to your contract with us and general updates including information about AVH and any useful updates affecting our industry.  If you are not a customer and never have been we will only contact you regarding any products and services that we offer if we have obtained your express consent to do so.

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you use our website. We use cookies on our website.

Where applicable, this website uses a cookie control system allowing you on your first visit to the website to allow or disallow the use of cookies on your computer/device. This complies with recent legislation requirements for websites to obtain explicit consent from users.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider, to improve the user’s experience whilst visiting the website, and better understand how you use it.  This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit or

Retention Periods: We store personal data on secure servers for differing periods depending on the type of personal data and in particular as follows:

  • customer contact data – 6 years from the date on which you cease to be a customer of ours
  • supplier contact data for 6 years from the end of our commercial relationship


  • until you ask us to destroy it

in each case unless the law requires us to store the data for a longer period.

We carry out regular audits of any personal data we hold to ensure as far as possible that we do not hold any personal data that is no longer required.

(The retention periods for personal data supplied by a customer on behalf of its rental users in relation to the provision of services is set out in our Compliance Statement).

Your rights in relation to how we process your personal data:

The GDPR provides the following rights for individuals whose personal data is processed:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object to processing
  8. Rights in relation to automated decision making and profiling

How to contact us

If you wish to contact us about your rights or have any questions about this privacy policy or the information we hold about you please contact our data manager: [Frances Waight] at []

Right to lodge a complaint with the Supervising Authority

If you have any concerns or complaints about how we use your personal data we hope you will alert us to these directly (see the Contact information above).  In any event you are entitled to complain to the Information Commissioners Office (ICO) which is the supervisory authority in the UK. Their contact details and the procedure can be found at

Changes to the privacy policy

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website or use our services.

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